Joe Yusuf

Cogence was founded in 2010 by Joe Yusuf, a proven business person with a successful track record of establishing, growing and selling companies.

Joe has over 35 years of experience in sales, marketing and operations across many sectors including, consumer retailing, business software and the IT services sector. To date, he has founded and developed four private companies and has also served on the board of a pre-IPO business software house.

In 2010 he exited from his document management software business through a trade sale and is now applying his extensive knowledge and experience to help start ups and growing businesses succeed.

Although Joe has enjoyed a large measure of success, he has also experienced a 'healthy dose of failure' which he says has definitely taught him the most telling lessons! Joe's greatest strength has always been a keen instinct for the causes of poor performance and the ability to remedy them at both P&L and balance sheet levels.

Joe's extensive experience of the ups and downs of business coupled with keen commercial acumen qualifies him to add significant value to your business.